INTERVIEW: Why Atlanta Rapper Stone Jone is One To Watch in 2018
Ahhh…sweet Atlanta. Home of Ludacris, Lil Jon, and the legendary producer Jermaine Dupri. This city has given us some of the most iconic hip hop music to date, from Outkast’s Ms. Jackson to Jump by Kris Kross.
Known colloquially as the “Dirty South”, it’s a rich, diverse scene, encompassing various different types of rap. On one end of the spectrum is trap – a subgenre of hip hop characterised by heavy kick drums and triple-time sub-divided hi-hats – and, on the other (and, more broadly speaking) southern rap – which is more soulful in style, and incorporates elements of funk, jazz and psychedelia. What holds it all together is a booming, synth-heavy sound, typified by the use of 808 drum machine. If anything’s unique to Atlanta it’s this.
Just recently we had the great pleasure of co-hosting the European album launch party of Atlanta rapper, ShayJToday, and, right now our attention is on another artist from the very same city – Stone Jone.
With three solo projects to his name and a new album just out, Stone Jone is one to look out for. Here’s what he has to say about his music.
SO, JONE, HOW WOULD YOU BEST DESCRIBE THE MUSIC YOU MAKE?
My music is chill wave hip-hop infused with trap, lyricism, and R&B.
THAT’S QUITE A MIX! IT MUST BE DIFFICULT MAKING A NAME FOR YOURSELF IN ATLANTA THESE DAYS. WHAT STRUGGLES HAVE YOU ENCOUNTERED AS AN ARTIST BREAKING THROUGH?
My biggest struggle as an artist is knowing how to expand and grow a fanbase. My music is dope and it gets shared, but, with a limited budget, it’s restricted my ability to reach different people.
WHAT STEPS HAVE YOU TAKEN TO GETTING YOUR NAME OUT THERE?
I have a decent social media presence and some hardcore fans. Lately I’ve been doing more shows to make an attempt at promotion. It’s been going well, even if it is a slow process.
WHAT’S THE HIP HOP SCENE LIKE IN ATLANTA THESE DAYS?
There is a lot of art in Atlanta and a lot of talent, but, to be honest, the scene is stagnant because of the number of “gatekeepers” that control it and charge a lot to do shows, interviews, blog posts, etc. Many artists from the city have to leave Atlanta to get a break.
LAST MONTH YOU DROPPED YOUR LATEST ALBUM, DON’T LOOK BACK. HOW WELL RECEIVED HAS IT BEEN SO FAR?
Everyone loves my new album. One producer mentioned “grammy”. It’s a great album, and deserves to be heard. It’s the album that should get me some attention.
WHERE DO YOU SEE YOU CAREER GOING IN THE FUTURE?
I’m focusing more on getting my music placed on shows, movies, etc. I’m planning a local tour and a California tour. I’d love my music to get in the right people’s hands so that I could get more support and advice. Until then, it’s just the regular indie formula: record, share, shows, repeat.
WHERE CAN PEOPLE FIND YOUR MUSIC?